Senior Vice President, Guest Experience & Blue Ribbon Service
Tampa Bay Sports & Entertainment – Amalie Arena & Tampa Bay Lightning
Mary Milne is currently in her 19th year with the Tampa Bay Lightning and Amalie Arena. She is responsible for the overall service that is provided to all guests and visitors for every event that takes place at Amalie Arena. In her current position, Milne oversees all front of house departments, including parking, security, guest and suite services. She ensures that the guest experience and delivery of service is at its highest quality and nothing short of world class. Milne has also overseen the development and execution of the organization’s revolutionary Blue Ribbon Service initiative which has led to record sales and renewal rates.
Milne originally joined the arena staff in Tampa Bay as front of house manager in 1999, overseeing guest services and security staffing and has seen her role increase during the previous 19 years before being named to her current position during May of 2017. In the summer of 2012, Milne served as the lead liaison for the 2012 Republican National Convention and continues to be an integral part of arena’s management staff for collegiate championship events, helping recruit them to Tampa Bay and then facilitating their successful execution.Throughout her career she has been a champion for sustainability and helps to guide the organization’s environmental efforts including being instrumental in the creation of the arena’s hydroponic garden. She also oversees the alcohol management program and serves as the facility liaison with the city of Tampa, managing traffic, transportation and parking challenges for guests of Amalie Arena. Milne manages all parking operations under the control of Amalie Arena. She is the author of the “Blue Ribbon Service” training model and creator of the organization’s “One Team” culture. Outside of all her commitments in the arena, Milne also serves on the executive committee for Keep Tampa Bay Beautiful and the St. Leo Sports Business Alliance.
Before joining the Lightning, Milne spent 15 years working in higher education, coaching field hockey at Catholic University and Ohio University. She also served as assistant athletic director at Catholic University. Milne graduated from Longwood College with a bachelor’s degree in health and physical education and then went on to earn her master’s degree in Sports Administration from Eastern Kentucky University. She is also a recent Dale Carnegie graduate.